Perhaps you may re-use them again and again.The aim of this website is to inform readers about the market and provide insightful analysis.Scan the Qr Code and get the best of on WechatAlso in the same year, Pechoin adapted the “Three Flora” successful business model in order to launch a new facial mask brand “Xiaoquexing” with a quaint image of a young girl.Maybe you don’t know these figures? PECHOIN’s herbal treatment for acne series is suitable for 18 to 35 years old; Its temperament series is suitable for 18 to 40 years old. [Photo provided to China Daily] Not very long time ago, Pechoin was still considered outdated and not-cool. It also successfully awoke Chinese people’s sense of identity and national pride.Oriental elements using in Pechoin’s marketing CampaignPechoin Emphasizes its long story of the brandPechoin gift_box presented in the adSeveral KOLs on WeChat posted this long-pic-ad of this new skin care product with different titles and in different contexts, many of these posts got 100.000+ views (since WeChat only counts until 100.000 views per article).Pechoin’s long-pic-ad related posts with 100.000+ views on WeChat Not only this piece of the ad, but all other marketing campaigns of Pechoin also utilize lots of traditional Chinese elements to emphasize its long history and oriental philosophy of balance and harmony. Let’s see how they did it.Olivier VEROT, passionate about Marketing and China. Pechoin masterfully updated themselves in the ever-changing Chinese market.They focused on ages 18-25 with the majority of consumers being white collar workers or students. I am the founder of GMA, and learn every day new things about Marketing in China, that I share here...PS: contact me on linkedinHave you tried re-using these old brands to evoke such positive memories? Penchoin have attracted more and more new customers after the re-brand.Do you remember some very old, vintage brands like the sugar you had as a child; the shoes you wore every day when you were at school; the bicycle your father picked you up with after school… Brands can be very nostalgic and strongly evoke the past.China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.The change is not only about the packaging or product, but also the feeling and an emotional connection deeper inside.
They are akin to Kristen Stewart or Margaret Grace now. Your medication, delivered Learn more > More to consider from our brands . Review: Pechoin Glycerol No.
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